1.02pm - Sunday 16th August 2026 397

Where should you spend your limited marketing time as a small farm?

In this video, I map out the digital marketing channels available to direct to consumer farms and look at where each one fits in the customer journey, from making your first sale to building a $1 million farm business.

We’ll look at:

• Your website and online store
• Email marketing
• Search engine optimization
• Google Business Profile
• YouTube
• Facebook and Instagram
• Meta and Google Ads

More importantly, we’ll look at what each channel is actually good at. Some are better for helping new customers discover you. Others are better for converting customers, building loyalty, or encouraging word of mouth.

You do not need to be everywhere. Start with the channels that make sense for the size of your business, build a useful data set, and add complexity as your farm grows.

CHAPTERS

00:00 Where Should You Market?
02:04 The Customer Journey
03:24 Your Marketing Channels
05:17 Point of Sale and Online Store
06:04 Email Marketing
07:22 Website and SEO
08:12 YouTube
09:52 Facebook and Instagram
12:03 Paid Meta and Google Ads
13:16 Where Small Farms Should Start

This video is part of the Marketing Pastured Poultry series from Farm Marketing Solutions.

Questions? Leave them in the comments and let me know which marketing channel you want me to cover in more depth.