What does Amazon Web Services (one of the worlds largest companies) have to do with agriculture? A lot more than most farmers probably realize. Dr. Karen Hildebrand joins Farm4Profit at Tech Hub LIVE to explain how AWS supports agricultural technology companies around the world and why she believes successful innovation has to start by working backward from the problems farmers actually need solved.

Karen brings a unique perspective as both a technologist and a fourth-generation Manitoba farmer. The conversation explores the explosion of AI tools, how farmers can avoid technology overload, and why there probably isn't a single AI "golden nugget" that's suddenly going to make a farm profitable. Instead, Karen encourages farmers to use technology to eliminate the parts of the job they hate while protecting the relationships and experiences they value most. 

The crew also tackles data, trust, connectivity, ag startups, data centers, and what AI could mean for the next generation. Karen explains why trust may be more valuable than data itself, why farmers should give technology companies honest feedback, and why AI could represent a technological shift as significant as the transition from horses to automobiles.

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